Convention Alphega Madrid 2025

Production, coordination, creative direction and technical secretariat for the Alphega Convention 2025, in close collaboration with the Marketing department of Alliance Healthcare Spain. The Convention is a benchmark meeting for the pharmaceutical sector that brought together professionals and featured 28 sponsor stands on 20–21 October at the Meliá Avenida América Hotel in Madrid.

The programme included keynote presentations by Laureano Turienzo and Anna Cejudo (CO-CEO and co-founder of Founderz), focused on trends in pharmaceutical business models, retail, and how digitalisation and artificial intelligence improve pharmacy management.

The event was presented by Marta Jaumandreu. On the first day, a dinner was held during which awards were presented to outstanding projects and professionals.